For athletes and institutions, this new personal IP-based collection can spread to a wider audience and expand their commercial footprint.
There are more and more linkages between NFT and the sports world. Footballer Neymar Jr tweeted on March 23 that he was looking forward to launching his own NFT series soon. Interestingly, Neymar’s Twitter avatar is the current hot NFT avatar “Boring Ape” series, and a single avatar of this series is worth millions of RMB. It is reported that Neymar has two “Boring Ape” series NFTs. And he has spent over $1 million on cryptocurrency investments.
According to its social media disclosure, the main body of NFT cooperating with it is the NFT platform under The Ninth City (NASDAQ: NCTY). Not only Neymar, but Ronaldo also laid out the NFT industry.
Recently, FanCraze, an online platform for trading officially licensed digital cricket collectibles, completed a $100 million Series A financing based on Flow’s official cricket collectibles NFT marketplace.
It is reported that this round of financing was led by B Capital Group and Insight Partners, and Mirae Asset Korea participated in the investment. International soccer superstar Cristiano Ronaldo is also one of the investors.
The former football player Beckham also laid out the industry. On March 25, according to foreign media reports, former English football player David Beckham announced that he has become the global brand ambassador of the DigitalBits blockchain.
As part of its partnership, Beckham said it will launch a series of NFTs and other blockchain-based digital assets, exclusively minted on the DigitalBits blockchain, providing a new experience for fans around the world.
David Beckham said: “I’m always passionate about finding new ways to connect with fans around the world. I’m excited to launch my own NFT collectible and innovate.” Not only the stars are involved in it, but also the clubs are involved.
On March 24, according to Coindesk, the Premier League Liverpool Football Club announced the launch of NFT in cooperation with the NFT platform of the well-known auction house Sotheby’s.
The club says the digital collection will give fans a new way to interact with the team to celebrate. In addition, Liverpool FC will also release 24 rare NFT versions, each player corresponds to a rare NFT, this series of NFTs will be auctioned separately on March 30.
As a new thing, NFT has attracted the participation of many players and institutions in the football world. Previously, the North American NBA League also launched its own official NFT game.
As a product born from blockchain technology, NFT can give rarity to digital content, so in the current trend, it can become part of cultural communication IP, and sports is one of the largest cultural IP. For athletes and institutions, this new personal IP-based collection can spread to a wider audience and expand their commercial footprint.